How to land your dream client

We are now living in a world where you don’t need anyone to open the door for you.

• You can start your own media company with an iPhone and wifi connection.

• You can create a multi-million-dollar company from your childhood bedroom.

• You can write, publish, and distribute a best-selling book without going through a traditional publisher.

There has never been a better time in history to be an creator/artist/entrepreneur.

The barriers to entry are not just lower, they’re completely torn down. You can take college-level classes for free on the internet and software allows you to harness the power of an infinite army of robots. If you layer AI on top of all that, there’s absolutely no reason you can’t completely change your life in 6-12 months.

Today I’m going to show you exactly how to do that, in 5 easy steps.

Let’s dive in.

Learn AI in 5 Minutes a Day

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Step 1: Search for opportunity arbitrage

My friend, for privacy let’s call him Anthony, landed a big-time entrepreneur as a client.

How he found his client?

In the comment sections underneath other big accounts.

Anthony had no idea who this guy was - but it was a signal that he was interested in building a personal brand on Twitter since he was putting in the effort.

Search in places most don’t pay attention to. Opportunities are everywhere.

For example:

Dickie Bush has 400,000+ followers on Twitter.

But on Instagram, he’s relatively small. Boom! That’s an opportunity to help him grow there.

Step 2: Have a checklist of what you’re looking for

One of the best ways to train your mind to search for opportunities is to create a checklist of what you’re looking for in a client.

For Anthony, he saw his client was already spending money on content creation (2500+ podcast episodes in the last 10 years and tons of short-form videos).

Step 3: Do research on their current funnel

Instead of asking his client for a chance to work for him, Anthony went ahead and did his homework.

He saw his client was using Twitter like it was 2012. Hashtags. Poor hooks. And even worse, content strategy.

A few places to do research:

• Twitter advanced search (if you don’t know how, google it)

• 2nd page of Google and YouTube search results

• Past podcast appearances

• Ask your network

Step 4: Point out ways you can help them improve their funnel

Anthony made a 12-page Google slide presentation and pointed out all the things he was doing wrong and how he would fix it.

A few things he included in his pitch deck:

• A breakdown of the client’s current mistakes

• His philosophy on effective content creation

• Examples of successful content from industry leaders

• A clear outline of what the client would receive by working with him

• His background and reasons the client could trust his expertise

• Ready-to-post content for immediate use

• His contact information

For privacy, I won’t share his pitch deck. But here’s what mine to Noah Kagan looked like:

The cool part about creating presentations UP FRONT is even if you don’t end up closing the client, you’re still learning.

Step 5: Follow up, follow up, follow up

Oftentimes they’re not ignoring you, they’re simply busy.

The gold is in the follow-up.

The key? Do it in a non-annoying way. A few tips:

• Add Value First: When following up, try to offer something helpful. For example, share a relevant article, a recent insight, or an update on how you’ve been helping similar clients. It shows you’re invested in their success, not just in closing a deal.

• Be Brief and Direct: Keep the message short and to the point, acknowledging their time. For example, “Just checking in to see if you had any questions or if there’s anything else I can help clarify about [specific service].”

• Use Gentle Language: Avoid direct questions like “When can we start?” Instead, opt for a softer touch, such as, “I wanted to see if there’s anything else you need to feel comfortable moving forward.”

• Set a Clear Next Step: If possible, give them an easy option to respond with minimal commitment. For example, “Let me know if you’d like to schedule a quick call or if email works better for any questions.”

• Show Appreciation: Thank them for their time and consideration. It keeps the tone positive and respectful, which clients appreciate.

Anthony exchanged 33 emails with his client in the span of 65 days. He would follow up every week, and until his client finally gave him a chance to do a free trial week.

As Noah Kagan often says, “Persistence beats resistance.”

Look. This strategy is certainly not perfect.

There are a million nuances that I didn’t mention.

But I can promise you that getting started is the hardest part.

Give this process a try for the next 6-12 months. Tinker around with it. Experiment. And make little improvements along the way.

It may not be easy. But it is pretty simple. And if you stick to this strategy, results are sure to follow.

See you next Sunday,

Jay Yang

Ps. Anthony has an advantage in that he’s already been writing online for the past 3 years.

If you want to learn how to write for the internet so you can attract opportunities and land your dream clients—soon I’ll be releasing Viral Content Vault to help you do just that.

I’m SO excited to release this! Register your interest here.

Top Tweets of The Week

I feel like this will only become more and more true. It’s no longer the attention economy, it’s the trust economy.

What an incredible feeling.

LOL.

I love parables/stories like these. So memorable.

Study psychology, study psychology, study psychology. In any and every field, it all comes back to psychology.

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